Group of five women posing against a plain white background, wearing stylish outfits and jewelry.
Group of five women posing against a plain white background, wearing stylish outfits and jewelry.

OFF DUTY 

ATLANTA - NEW YORK - L.A.
OFF DUTY is an Atlanta-based collective of five content creators documenting life beyond the everyday. Through YouTube, social media, and original creative projects, they share fashion, travel, friendship, and the experiences that inspire their work. Each member brings a distinct creative practice, making OFF DUTY a multidisciplinary collective rooted in authenticity and collaboration.
Inquire Collaboration
Inquire Collaboration
Off Duty Youtube

meet the girls

A woman with styled dark curly hair wearing a tiara, large earrings, a diamond necklace, and a black top, standing against a plain light-colored background. 
Fashion designer, creative director, and stylist behind Maison de JXC.

jordan

A woman with dark curly hair posing against a white background, wearing a dark blue blazer with gold buttons and gold jewelry.
A woman with black hair, dark lipstick, and jewelry, wearing a black and white polka dot top, smiling and posing with her hand near her face against a plain white background. 
Multidisciplinary creator, real estate professional, and music artist.

Kenarri

Reghan

Fashion enthusiast, designer, and model.
A woman with styled curly hair and braids, wearing a black jacket with spikes on the shoulders, multiple pearl necklaces, and earrings, posing against a plain white background.
A young woman with short black hair, wearing glasses on her forehead, jewelry, and a black pinstripe blazer, poses against a plain white background, touching her ear with her left hand. 
Model, travel creator, and lifestyle content creator.

Bella

Creative director, model, stylist, and jewelry designer.

Naeva

Our Story
Founded by Jordan Christina, OFF DUTY is an Atlanta-based collective of five creators brought together by friendship, curiosity, and a shared passion for creating. Best known as the founder and creative director of Maison de JXC, Jordan has built a reputation for bold fashion, visual storytelling, and creative leadership. Her work has been featured at New York Fashion Week, recognized through the 2026 TBR Fashion Challenge, and worn by artists including Aniycia, Latto, and Aliyah's Interlude.
Alongside Jordan are Kenarri, a multidisciplinary creator, real estate professional, and music artist; Reghan, a fashion designer and model; Bella Sparks, a model and travel creator; and Naeva, a creative director, stylist, and jewelry designer. Together, OFF DUTY documents life beyond the everyday through fashion, travel, creative projects, and authentic storytelling, offering brands and audiences a fresh perspective rooted in collaboration and individuality.